Apache Boulevard was once the gateway to Tempe for travelers heading west along U.S. Routes 60, 70, 80, and 89, also known locally as the Tempe-Mesa Highway. For more than thirty years, this commercial district served tourists and residents alike. It's distinctive neon signs, architecture, and mix of shops created a distinctive feel that gradually disappeared during successive waves of development and renewal, as well as the rerouting of the American interstate highway system. Much of what made Apache Boulevard distinctive has been lost; take this tour to rediscover what tourists and visitors might have experienced along Apache Boulevard in the 1950s and 1960s.