Filed Under Architecture

Alpha Drive Construction

The Lost Community of ASU

On the Southeast corner of University Drive and Rural Road lies an empty thirteen-acre plot of land surrounded by construction fences, sporting arenas, bustling traffic, and freshman dorms.

Until 2012, the Alpha Drive fraternity community occupied this campus district, with thirteen houses (ten occupied) providing a unique gathering place for men affiliated with the University's fraternity community. For better or worse, Alpha Drive represented something much bigger than just a simple series of homes--it reflected the University's commitment to signature architecture and fraternity life. Looking carefully at the history of the lost fraternity houses also reveals much about the changing University - and even the changing place of the University in Tempe.

In the 1950s, the University began exploring the possibility of building a housing community for male students involved in fraternities, comprising about 18 percent of male undergraduates. As enrollments increased dramatically in the post-war boom, fraternity membership also grew at Arizona State University (formerly known as Arizona Teachers College.) Fraternity life also had outgrown the Adelphi complex. The much smaller Adelphi complex had represented the University's first attempts at housing five of the most prominent Greek organizations. Housing demand was not the only factor in deciding to build fraternity housing. School officials also wanted to maintain control and supervision over the sometimes unruly and rowdy fraternities that hosted functions at private, off-campus locations. Thus, in 1962, Arizona State University greenlit and financed plans of several very prominent local architects to put to construction.

When completed in 1963, Alpha Drive dwarfed the nearby dorms in size and architectural style. Imagined by several groups of prominent Arizona-based mid-century architectural firms and created under the guidance of nine different contractors--all of whom were given a limited selection of materials to keep costs to a minimum--the buildings of Alpha Drive nonetheless displayed a common architectural and stylistic language. They showcased the distinctive sleek geometries, contrasting materials, minimal ornament, and functional forms that characterized mid-century architecture. This modern style emerged across the American west in the 1950s. It served as a defining characteristic for many buildings in Tempe.

For example, the Phi Sigma Kappa house displays an excellent instance of the mid-century modernist style found along Alpha Drive. Aside from the general designs of the structure, the homes' entrance featured the fraternity's letters cemented onto a porch-like concrete overhang commonly referred to as a "porte-cochere," which was a functional reinterpretation of a feature in many of the extravagant modernist homes in the 18th and 19th century. Elements such as the porte-cochere existed to create a much more dramatic entrance to the building, which exemplifies the architectural direction the creators of the Phi Sigma Kappa houses' designs decided to embark upon.

Prominent local architect Kemper Goodwin designed this very same building. Goodwin (and his son, Michael) designed many signature buildings across the region as part of the larger mid-century architectural movement. Arizona natives, Goodwin's family solidified itself prominently in the history of the University when the first football stadium was named after Goodwin's father, Garfield, a former Mayor of Tempe. The Goodwins' work would include municipal buildings in Tempe and West, Memorial, and Wilson Halls (among other notable buildings) on the Tempe campus. Kemper and his son Michael also created the Tempe Municipal Building in 1970, with its unconventional inverted pyramid design.

Kemper Goodwin's work on the Phi Sigma Kappa house and his fellow architects lent Arizona State a modernist sensibility during the building boom of the 1950s and 1960s, which more than doubled the size of the campus. Alpha Drive reflected the aspirations of the University as it sought to grow from a regional teacher's college into a national University. Through its innovative use of design in designing Alpha Drive, ASU had begun to reimagine itself using the idiom of the distinctive mid-century architectural style that emerged following World War II. Likewise, it represented an expansion of the University's physical plant that included construction across campus and the creation of a new sports stadium nearby, straddling Hayden Butte. Even so, the buildings never achieved wide use, even as ASU expanded. However, Alpha Rows' low-density feel--two stories, with thirteen buildings on a broad open space involving a little over 13 acres--was appropriate to Tempe's relatively sparsely populated areas and ASU of the 1950s. But as the city and University continued to expand, the Alpha Drive community became an ever-more attractive option for a different use that would meet the demands of the campus.

For more than forty years, Alpha Drive served as a hub for fraternity functions. Still, development and maintenance pressures, as well as skepticism about the role of fraternities at ASU and on college campuses in general, worked against these historic buildings. Alpha Drive gradually fell into disuse, demolishing its last building in 2012. Even so, Alpha Drive reveals the history of the campus and community, its architecture and ambitions--even as the site of the fraternities is re-purposed toward another grand vision for ASU's growth in the 21st century.

Images

Alpha Drive Begins to Take Formation<br />
Alpha Drive Begins to Take Formation
The Greek Row begins to take formation as the series of homes enter the later stages of development. Photo taken from the smaller butte, where present-day Wells Fargo arena now resides. Source: Fletcher Library Archival Collection, ASU West, ASUB F72.G7
Circa: 1961
Date: 1961
Fraternity Fix-Up<br />
Fraternity Fix-Up
Members of the ASU Alpha XI Chapter of Alpha Gamma Rho adding the finishing touches to their recently completed home on Alpha Drive. Source: The Arizona State University Bureau Papers, Fletcher Library Collection, Arizona State University West, ASUB F72C6 #16

Date: Circa: 1962
Fraternity Row...ASU Showcase
Fraternity Row...ASU Showcase Many of the prominent features of the homes on Alpha Drive included remarkably grand and modernesque designs for the time-period, and were considered to be a spectacle as a result. Source: The Arizona Republic, Newspapers.com
Creator: Mary Leonhard Date: March 10th, 1963
Mid-Century Modern Designs<br />
Mid-Century Modern Designs
Architectural schematics displaying some of the modern designs in the Phi Sigma Kappa house, drawn up by Kemper Goodwin. The house’s main entrance included a reinforced concrete porte-cochère, a popular feature of extravagant late 18th and 19th century mansions. Source: Kemper Goodwin A.I.A., Sheet #11 (of 24), ASU Design and the Arts Library, Tempe, Arizona Creator: Kempner Goodwin Date: November 25th, 1961
Groundbreaking Ceremony<br />
Groundbreaking Ceremony
Several members of fraternities, the IFC, (Interfraternity Council) along with school leadership performing the ceremonial groundbreaking of the site in which Alpha Drive would reside years later. Source: Fletcher Library Archival Collection, ASU West, ASUB F72.C6
Date: Circa: 1959-1960

Location

E. Alpha Dr. Tempe, AZ, 85281

Metadata

Austin Keating, “Alpha Drive Construction,” Salt River Stories, accessed July 16, 2024, https://saltriverstories.org/items/show/363.